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Aveda Enters US Amazon Premium Beauty Store

Bestsellers include Botanical Repair, Invati Ultra Advanced and Be Curly Advanced.

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By: Lianna Albrizio

Associate Editor

Aveda is the latest beauty brand to hop on the Amazon bandwagon with its launch into the US Amazon Premium Beauty store. Its entry follow’s parent company Estée Lauder’s Amazon debut this month. A range of the Leaping Bunny approved, B Corp-certified brand’s products are shoppable on the platform including its bestselling franchises Botanical Repair for bond building and repair; Invati Ultra Advanced for thinning hair concerns; and Be Curly Advanced for targeted care for curls, coils and w...

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